Bow Wow, Tweeting while drunk driving:
Im f*ked up!!! Ohhhh damn. Y i drive the lambo. Chris might have to drive after next spot
Record producer and actress Erykah Badu, tweeting while giving birth:
I see the head! It’s covered in hair!
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- Red Cross: Red Cross Does PR Disaster Recovery on Rogue Tweet. Gloria Huang sent out an inappropriate tweet about drinking. She later recovers: “Thanks for covering this Mashable, and for also having a bit of humor about it. :) I’m glad that my faux pas has turned into something that’s given people some laughs, and also done some good.”
- Kenneth Cole: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC”. His apology: “I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt. I’ve dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate.”
- Secret Service: “Had to monitor Fox for a story. Can’t. Deal. With. The. Blathering.”
Ad Age: Eek! How to React When You’ve Been Slammed on Twitter
Social media presents tremendous opportunities to connect with potential customers but it also requires a thick skin, some self-restraint and, most importantly, the wisdom to know when and how to communicate.
They’ve created a team for searching for references or conversations about their brand and addressing them in a positive way. They’re not slapping customers with law suits, but sending them messages of apology, encouragement, and advice. They’re engaging in forums, comments on blogs, and sending personalized emails or phone calls.
(Now let’s see if any of they’re people find this and leave a comment….)
Thanks for the shout out and positive feedback. It’s always nice to be recognized for our work. If you ever need us, we’re here.
Comcast Customer Connect
PS – Did you really think we wouldn’t find you???? :)
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