P.R. and crisis management

Jason Russell

Five-point challenge #6 for students in Introduction to Mass Communication class. Topic: P.R. and crisis management

1. Name three specific things that Invisible Children is doing to counter negative publicity following the arrest of Jason Russell.
2. How would you access Invisible Children’s crisis management efforts? Are the group’s tactics effective? Why or why not?
3. Did Russell’s arrest change your opinion about the Stop Kony video? Explain why or why not.

Please type your answers to these questions and turn in your answers on Wednesday.

Email submissions will not be accepted.

Links:
Invisible Children response to Jason Russell’s arrest.