- Media companies have learned to produce cheap information just as food factories know how to produce cheap and plentiful junk food.
- Money drives most of the so-called “content farms,” not the desire for editorial quality. Example; A leaked AOL Powerpoint presentation put traffic and revenue potential, and turn-around time, ahead of editorial quality.
- Affirmation – telling people what they want to hear – and sensationalism sell better than factual information that might strengthen our democracy or help citizens make better choices.
- Junk information gives some people a distorted sense of reality. Example: Some people quit their jobs after an evangelical radio host predicted the world would end (if you are still reading this, the world did not end).
So what information has editorial quality? Johnson recommends that people seek out information that is based on fact, not opinion. So rather than read opinions about the federal government’s latest proposal, he says, look up the proposal itself and read it.
Other examples of quality information include: Public records, fact-based reports and scientific research.
Keep in mind that media organizations have a mixed record when reporting the facts. Some news stories may be largely based on fact, but others are biased, distort the truth or omit important details.
Not surprisingly, the credibility of news organizations has dropped, the Pew Research Center reported in August. Many people don’t believe what they read or see in the media.