From “Gaaaa” to Water

Deb Roy

Deb Roy

Today in Intro to Media, we’re going to talk about:

  • Social networks
  • Social TV analytics
  • TV Genome (pronounced “nome”)

Analysis of social networking reaction to Super Bowl

Alan Wurtzel, president of Research and Media Development at NBCUniversal, said:

If you can’t measure it, you can’t sell it. To be useful, Social TV analytics has to encompass data from both TV programs and TV commercials.

In December 2012, Nielsen and Twitter agreed to create the “Nielsen Twitter TV Rating,” described as “an industry-standard metric that is based entirely on Twitter data.”
Twitter acquired Bluefin Labs in February 2013.
Some of the things that Bluefin Labs says it does for network television companies:

  • Analyze social TV commentary to see which episodes, plotlines, and characters are resonating with your audience
  • Listen to and engage directly with fans of your shows
  • Track engagement across social platforms and segment by gender, lifestyle, and brand affinities

Deb Roy: Birth of a word (20 minutes)

  • Audience response to mass media
  • Connecting mass media and what people are saying
  • Real-time sense of social reactions
  • Ability to collect and connect dots between what people are saying and the context
  • See social structure that wasn’t previously seen
  • Like building a new microscope
  • Profound implications for science, government, commerce

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s