Tag Archives: jason russell

Revisiting Kony 2012

Today in Intro to Media we’re going to talk about Kony 2012, touted as the most watched human rights video of all time.

For discussion:

Naked meltdown: Jason Russell, the man behind Kony 2012, freaks out on a San Diego street corner. He later explained in this video:

My mind betrayed me and I was hospitalized. If you’re put in the position to give answers to every question a dozen times over, your mind starts to lose track of where you are, if you’ve slept, who’s for you, who’s against you.


Oprah’s interview with Russell:
Oprah Asked KONY 2012 Creator Jason Russell If He’s Gay Because He Was Running in the Streets Nude Continue reading

P.R. and crisis management

Jason Russell

Five-point challenge #6 for students in Introduction to Mass Communication class. Topic: P.R. and crisis management

  1. Name three specific things that Invisible Children is doing to counter negative publicity following the arrest of Jason Russell.
  2. How would you access Invisible Children’s crisis management efforts? Are the group’s tactics effective? Why or why not?
  3. Did Russell’s arrest change your opinion about the Stop Kony video? Explain why or why not.

Please type your answers to these questions and turn in your answers on Wednesday.

Email submissions will not be accepted.

Invisible Children response to Jason Russell’s arrest.