A profile isn’t a biography. It isn’t a recounting of a person’s work history. It’s a story about some interesting aspect of a person’s life.
When choosing a profile subject, do not pick a friend, co-worker, boss or a family member because that is a conflict of interest.
Key elements of a profile include:
- An interesting lead. You need to hook the reader right away. Try to capture the reader’s attention and then keep it.
- Lively quotes. The reader needs to know you were there. You interviewed your subject. This isn’t some second-hand story taken from a press release or a web site. Continue reading