The average Internet user regularly spent time on more than five social media platforms in 2014, according to a survey by the Global Web Index.
Facebook remains the largest social media site, but dropped in active usage by 9 percent in 2014, said the survey, which studies engagement on nearly 50 social media platforms.
Pinterest and Tumblr showed the biggest gains in active user numbers among the major social networks, jumping by 97 percent and 95 percent, respectively. Instagram and LinkedIn also showed big increases of 47 percent and 38 percent, respectively.
The survey asked users why they used social networks. Those from 16 to 24 years of age wanted to follow celebrities and celebrity news, and discover funny or entertaining content. Young people also experienced FOMO, the survey said – fear of missing out.
Users from 25 to 44 years of age were more interested in networking and promoting their work. Those in their 50s and 60s wanted to stay in touch with what their friends were doing.