Tag Archives: social tv analytics

From “Gaaaa” to Water

Deb Roy

Deb Roy

Today in Intro to Media, we’re going to talk about:

  • Social networks
  • Social TV analytics
  • TV Genome (pronounced “nome”)

Analysis of social networking reaction to Super Bowl

Alan Wurtzel, president of Research and Media Development at NBCUniversal, said:

If you can’t measure it, you can’t sell it. To be useful, Social TV analytics has to encompass data from both TV programs and TV commercials. Continue reading

When mass media and social networks collide

Screenshot of Bluefin Labs graphic

Today in Introduction to Mass Communication, we’re going to talk about:

  • Social networks
  • Social TV analytics
  • TV Genome

Analysis of social networking reaction to Super Bowl

Alan Wurtzel, president of Research and Media Development at NBCUniversal, said:

If you can’t measure it, you can’t sell it. To be useful, Social TV analytics has to encompass data from both TV programs and TV commercials. Continue reading