Self-promotion and branding are big these days. I sometimes forget about that. I spent weeks in Cuba this summer and didn’t take a single selfie.
I was in Ecuador and didn’t take any selfies there, either, although I grabbed a GoPro and caught some footage of me riding in a canoe.
As a journalist, I keep the focus on the subjects of my stories. I try to keep my opinion out of it. After all, it’s not about me.
Times have changed, I know. We’re in the Selfie Era.
And one of the queens of selfies is Kim Kardashian. Her book, called Selfish, is due out in April. It will feature her selfies – “many never-before-seen personal images from one of the most recognizable and iconic celebrities in the world.”
The book promo states:
Widely regarded as a trailblazer of the “selfie movement” — a modern-day self-portrait of the digital age — Kim has mastered the art of taking flattering and highly personal photos of oneself.
Pepper Schwartz, a professor of sociology at the University of Washington, isn’t convinced that Kardashian is the best role model for American youth. She wrote:
Kim K, like Paris Hilton, is just about as thin as their photographs. They want our love and money and they hope to achieve it by showing how much love and money they have already.
So wouldn’t it be great if Kim K’s selfie book sat moldering in book stores and on Amazon? That would reassure me about the soul of modern girls and young women. I wouldn’t blame anyone for paging through it. It’s a little like a car wreck — awful, but hard to totally avoid looking at. But buying the book is another thing altogether.
Instead of sending Kim K to the bank, let’s encourage her to go to a really good therapist. This kind of narcissism needs to be treated, not celebrated.
I don’t think Kardashian will be checking in for treatment anytime soon. She has managed to build an empire around her name. Endless self-promotion to fans – including more than 23 million followers on Twitter – is key to her success.