Tag Archives: twitter

NY Times editor: Tweet but verify

1-DSC01212Twitter has become a vital tool for many journalists, especially those who cover government, the New York Times first social media editor told an audience Tuesday at Flagler College in St. Augustine.
“Official sources on Twitter have just exploded in the past two years,” said Jennifer Preston, who was in town as part of the college’s Forum on Government and Public Policy series.
Preston advises journalists to follow both the official and personal Twitter stream of their key sources. Continue reading

From “Gaaaa” to Water

Deb Roy

Deb Roy

Today in Intro to Media, we’re going to talk about:

  • Social networks
  • Social TV analytics
  • TV Genome (pronounced “nome”)

Analysis of social networking reaction to Super Bowl

Alan Wurtzel, president of Research and Media Development at NBCUniversal, said:

If you can’t measure it, you can’t sell it. To be useful, Social TV analytics has to encompass data from both TV programs and TV commercials. Continue reading